PLAY AGUA Social Media Ads
I developed social media ads for our gaming app, PLAY AGUA, focusing on showcasing the app’s diverse game library in a fun and engaging way. The ads were created in 1920×1080 (YouTube) and 1080×1080 (Facebook) formats.
Portfolio Categories: Advertising Campaign
Cascade Lounge Rebrand
Following the successful Cahuilla Ballroom rebranding, I was entrusted with revitalizing another Agua Caliente venue: the Cascade Lounge. My work spanned a range of promotional materials, from posters and lamp post banners to billboards, video promotions, and postcards. A key element of the new Cascade Lounge brand, particularly for its late-night entertainment, Cascade Nights, was a vibrant neon diamond motif. I especially enjoyed incorporating the performing artists into the design, making them appear to emerge from the neon diamond, while the background’s strobe-light effects captured the energetic atmosphere of the live shows.
Luxury Car Promotion
Earlier this year, I had the privilege of serving as the lead graphic designer for one of our high-profile luxury campaigns. While these campaigns are typically initiated by the Creative Manager, the transition to a new Creative Manager presented an opportunity for me to take the lead.
The $326,000 Porsche Giveaway was a comprehensive project that required designing over thirty pieces of collateral, including essential assets for the grand finale display such as oversized cut-out keys, a giant check, custom backdrops, and more. Additionally, I was responsible for producing dynamic video promotions for both outdoor and indoor screens, ensuring seamless integration across all platforms.
Digital Ads
Digital ads created by graphic designer Jessica Mendoza
Digital marketing requires adaptability and technical expertise. Resizing ads to fit various platform specifications and creating different file types is crucial to maximize reach. Static ads, though simple, play a vital role when animated or video formats aren’t permitted. Each platform, from Instagram to Google, has unique requirements for formats and file types.
Often, we encounter challenges when working with client-provided assets that aren’t suitable for resizing and reformatting. This necessitates skill in extracting elements from low-quality files and rebuilding them to create high-quality ads. The goal is always to deliver visually compelling content that aligns with client standards.
For this campaign, I created both digital programmatic ads and social media ads from a rastered art file provided by the client.
Luxury Cigar Lounge Menu
Menu design by graphic designer Jessica Mendoza
I had the pleasure of designing a menu for a luxurious cigar lounge. Their new VIP room called for a menu that matched its upscale ambiance. Inspired by the stunning blue river table and black and gold accents, I created a design that was both elegant and memorable. The menu’s logo and overall aesthetic were so well-received that they became a part of the venue’s branding, used in future events.
Scope of Work: Design a menu for upscale, exclusive dining event at cigar lounge.
Skills Required: Graphic Design, Print Production
Software Used: Adobe Photoshop, Adobe Illustrator
Cinco de Mayo / Fluffy Campaign
The Cinco de Mayo weekend celebration for Gabriel Iglesias’s 25th show at Agua Caliente’s “The Show” in Rancho Mirage was one of my favorite projects of the year. I created a cohesive brand experience across multiple touchpoints, including:
• Custom Menu Design: Enhanced the dining experience at Waters Cafe.
• Engaging Spin-the-Wheel Prize: Increased guest interaction and excitement.
• Eye-Catching Floor Stands: Directed foot traffic and amplified brand messaging.
• Dynamic Promotional Videos: Captured attention and generated buzz throughout the casino.
• A viral magazine ad that garnered significant social media attention and positive feedback from Gabriel Iglesias himself.
Scope of Work: Design the overarching Cinco de Mayo theme, incorporating the celebration of Gabriel Iglesias’ 25th show
Skills Required: Graphic Design, Video Design
Software Used: Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe AfterEffects
Spin Fluffy to Win Promo from Jessica Jean Mendoza on Vimeo.
Radio / Social Media Holiday Campaign
In the winter of 2020, as COVID-19 restrictions limited in-store shopping, I spearheaded a campaign to support local businesses. As a morning show host, I combined radio and social media to highlight these businesses. I interviewed shopkeepers, captured footage, and edited video and audio content using Adobe Rush and Audition. By sharing their stories and promoting their products, we helped to boost local businesses and strengthen community connections.
Skills: Project management, videography, photography, audio production, voiceover, client relations, interview skills, creative marketing, sales campaign Software: Adobe Rush, Adobe Audition
Print Advertising
A friend had recommended me as a graphic designer to a small print shop in town. The shop was attached to the only local newspaper who had an opening for a graphic designer. For the first time ever, I’d be doing graphics full-time.
I learned so much working for both a newspaper and print shop. Ad creation was one of my favorite tasks, and I thoroughly enjoyed handling multiple creative projects and meeting them on deadline.