Portfolio Categories: Audio Production

The Show Commercial Ad

A few months after transitioning from the Creative Team to the Digital Team at Agua Caliente Casinos, I began producing video content for social media advertising. As my skills and creative voice grew more confident in this space, my director entrusted me with a new challenge: creating television commercial ads.

My first opportunity came with The Show’s entertainment lineup. Originally intended as a social media campaign, the project quickly evolved into a 10-second TV spot featuring four upcoming acts—a tight timeframe for so much content. I realized that relying solely on on-screen text wouldn’t be effective. A voiceover was essential.

With little time and limited resources, I got scrappy. I bought an inexpensive microphone, tapped into my old radio production skills, and recorded the voiceover myself. For the first time, I was able to blend two creative passions—design and voice work—into a single project.

The spot was approved and aired on schedule. It marked my official entry into commercial TV advertising—and the start of a more multimedia-forward approach to my design work.

Here’s an example of an extended version, used for social media advertising:

On-Air Talent & Production

My radio career began in my teens at Z1077, a small-market station where I rose from part-time receptionist to Music Director and Morning Show Host. I gained experience in nearly every facet of radio, from on-air content creation and commercial production to traffic management, copywriting, and FCC compliance. I thrived on connecting with listeners through on-the-street interviews and community engagement.

This experience ignited my passion for marketing and audience connection, which naturally transitioned into graphic design.  Both fields require understanding consumer needs and translating them into creative solutions.

During the pandemic, I created and produced an on-air graduation ceremony for the class of 2020, complete with a pre-party featuring senior interviews and guest DJs, and sponsorship packages for local businesses.  The community contributed shout-out messages, and the event (also livestreamed on Facebook) generated revenue and positive publicity for the station, with participation from all three local high schools and a subsequent request from the local college.

I regularly proposed and implemented new ideas at the radio station, and I’m grateful for the owners’ support and the creative freedom they provided.

Scope of Work: Produce afternoon drive show
Skills Required: Project management, audio production, show hosting, board operation, back-timing, listener interaction
Software Used: Adobe Adobe Audition, Selector

Theatre 29 Halloween Haunt
Written, voiced and produced by Jessica Mendoza

Town of Yucca Valley Film Festival
Voiced by Jessica Mendoza

Yucca Valley High School On-Air Graduation Pre-Party
Concept and hosted by Jessica Mendoza

Radio / Social Media Holiday Campaign

In the winter of 2020, as COVID-19 restrictions limited in-store shopping, I spearheaded a campaign to support local businesses. As a morning show host, I combined radio and social media to highlight these businesses. I interviewed shopkeepers, captured footage, and edited video and audio content using Adobe Rush and Audition. By sharing their stories and promoting their products, we helped to boost local businesses and strengthen community connections.

Skills: Project management, videography, photography, audio production, voiceover, client relations, interview skills, creative marketing, sales campaign Software: Adobe Rush, Adobe Audition