PLAY AGUA Social Media Ads
I developed social media ads for our gaming app, PLAY AGUA, focusing on showcasing the app’s diverse game library in a fun and engaging way. The ads were created in 1920×1080 (YouTube) and 1080×1080 (Facebook) formats.
Portfolio Categories: Motion Graphics
Cascade Lounge Rebrand
Following the successful Cahuilla Ballroom rebranding, I was entrusted with revitalizing another Agua Caliente venue: the Cascade Lounge. My work spanned a range of promotional materials, from posters and lamp post banners to billboards, video promotions, and postcards. A key element of the new Cascade Lounge brand, particularly for its late-night entertainment, Cascade Nights, was a vibrant neon diamond motif. I especially enjoyed incorporating the performing artists into the design, making them appear to emerge from the neon diamond, while the background’s strobe-light effects captured the energetic atmosphere of the live shows.
Luxury Car Promotion
Earlier this year, I had the privilege of serving as the lead graphic designer for one of our high-profile luxury campaigns. While these campaigns are typically initiated by the Creative Manager, the transition to a new Creative Manager presented an opportunity for me to take the lead.
The $326,000 Porsche Giveaway was a comprehensive project that required designing over thirty pieces of collateral, including essential assets for the grand finale display such as oversized cut-out keys, a giant check, custom backdrops, and more. Additionally, I was responsible for producing dynamic video promotions for both outdoor and indoor screens, ensuring seamless integration across all platforms.
Digital Ads
Digital ads created by graphic designer Jessica Mendoza
Digital marketing requires adaptability and technical expertise. Resizing ads to fit various platform specifications and creating different file types is crucial to maximize reach. Static ads, though simple, play a vital role when animated or video formats aren’t permitted. Each platform, from Instagram to Google, has unique requirements for formats and file types.
Often, we encounter challenges when working with client-provided assets that aren’t suitable for resizing and reformatting. This necessitates skill in extracting elements from low-quality files and rebuilding them to create high-quality ads. The goal is always to deliver visually compelling content that aligns with client standards.
For this campaign, I created both digital programmatic ads and social media ads from a rastered art file provided by the client.