Cascade Lounge Rebrand

Following the successful Cahuilla Ballroom rebranding, I was entrusted with revitalizing another Agua Caliente venue: the Cascade Lounge. My work spanned a range of promotional materials, from posters and lamp post banners to billboards, video promotions, and postcards. A key element of the new Cascade Lounge brand, particularly for its late-night entertainment, Cascade Nights, was a vibrant neon diamond motif. I especially enjoyed incorporating the performing artists into the design, making them appear to emerge from the neon diamond, while the background’s strobe-light effects captured the energetic atmosphere of the live shows.