Earlier this year, I had the privilege of serving as the lead graphic designer for one of our high-profile luxury campaigns. While these campaigns are typically initiated by the Creative Manager, the transition to a new Creative Manager presented an opportunity for me to take the lead.
The $326,000 Porsche Giveaway was a comprehensive project that required designing over thirty pieces of collateral, including essential assets for the grand finale display such as oversized cut-out keys, a giant check, custom backdrops, and more. Additionally, I was responsible for producing dynamic video promotions for both outdoor and indoor screens, ensuring seamless integration across all platforms.
