VIP Entertainment Eblast

After transitioning from the Creative Department to the Digital Department, I was excited to explore new opportunities in design—especially integrating high-quality motion graphics into our email campaigns. One of my first goals was to refresh The Show’s monthly eblast with subtle animation that elevated both the aesthetic and the messaging.

With enthusiastic support from my director and manager, the redesigned eblast was submitted to the 2024 Coachella Valley ADDY Awards—and I was honored to help bring home the Digital Department’s very first Silver Addy!

The animation featured The Show’s logo subtly fading in and out, positioned so it appeared to float in front of the entertainer and above the audience. Above the logo, the message “Enjoy Complimentary Tickets” gently faded in and out, drawing attention without overwhelming the viewer.

Creating motion graphics involves careful balance—ensuring seamless, subtle looping that enhances engagement while keeping the experience easy on the eyes. I’m proud of this work and thrilled to see it recognized.