Graphic Designer
Earlier this year, I had the privilege of serving as the lead graphic designer for one of our high-profile luxury campaigns. While these campaigns are typically initiated by the Creative Manager, the transition to a new Creative Manager presented an opportunity for me to take the lead. The $326,000 Porsche Giveaway was a comprehensive project …
Digital marketing requires adaptability and technical expertise. Resizing ads to fit various platform specifications and creating different file types is crucial to maximize reach. Static ads, though simple, play a vital role when animated or video formats aren’t permitted. Each platform, from Instagram to Google, has unique requirements for formats and file types. Often, we …
Designing monthly eblasts for a luxurious cigar lounge is a creative and strategic process. It involves defining the goal, crafting a compelling subject line, designing a visually appealing template, writing engaging content, personalizing the email, optimizing for mobile, testing, proofreading, and scheduling the send. As a digital designer, I enjoy every step of this process.
As a graphic designer, I specialize in print layout design. I honed my skills during my time at a local newspaper, where I designed spreads and ads for both print and digital publications. These skills seamlessly transitioned into my role as a corporate designer. One notable project was designing an ad for the local newspaper …
I developed a mobile-responsive website for a small local home inspection company. Since it was a new business, it was important to focus on our SEO efforts to improve our search engine rankings against more established businesses. I advised the business owner to increase their Google reviews, and together we created posts with helpful home …
As a graphic designer for Agua Caliente Resort Casinos, I was tasked with redesigning the logo and associated materials for the Cahuilla Ballroom, a prestigious 13,000-square-foot venue known for hosting A-list celebrities. I presented three design options, and the Palm Tree Pillar was ultimately chosen as the new logo. In my first year, this logo …
As a remote Marketing and Administration Specialist for the Fellowship of Christian Athletes, I rebranded and restructured the organization to accommodate rapid growth. I balanced the needs of two distinct audiences: older, traditional donors and younger, sports-oriented families. For donors, I designed print and digital marketing materials emphasizing the growth of Christian ministry through sports. …
The thing I like most about collaborating with small business owners is that they show genuine appreciation for the work that goes in to making their vision a reality. Nothing beats witnessing the excitement, the enthusiasm and the momentum to push forward with their dreams and goals once they see their company legitimized with a …