Designing monthly eblasts for a luxurious cigar lounge is a creative and strategic process. It involves defining the goal, crafting a compelling subject line, designing a visually appealing template, writing engaging content, personalizing the email, optimizing for mobile, testing, proofreading, and scheduling the send. As a digital designer, I enjoy every step of this process.
As a graphic designer, I specialize in print layout design. I honed my skills during my time at a local newspaper, where I designed spreads and ads for both print and digital publications. These skills seamlessly transitioned into my role as a corporate designer.
One notable project was designing an ad for the local newspaper to promote New Year’s Eve celebrations at three different casinos. I successfully organized complex event information and promotions, resulting in a design that earned a bronze award at the 2023 Addy Awards.
Skills Required: Print design, magazine spreads, newspaper spreads
Software Used: Adobe inDesign, Adobe Illustrator, Adobe Photoshop,
As a remote Marketing and Administration Specialist for the Fellowship of Christian Athletes, I rebranded and restructured the organization to accommodate rapid growth.
I balanced the needs of two distinct audiences: older, traditional donors and younger, sports-oriented families. For donors, I designed print and digital marketing materials emphasizing the growth of Christian ministry through sports. For families, I created modern, competitive branding to attract athletes to sports clubs.
Skills: Print design, magazine layouts, email marketing, direct mail marketing Software: Microsoft Excel, Adobe Creative Suite, Canva, Constant Contact
Skills Required: Print design, magazine spreads, email marketing, mass mail marketing
Software Used: Microsoft Excel, Adobe inDesign, Adobe Illustrator, Adobe Photoshop, Canva, Constant Contact
