The annual New Years Eve events hosted across all three properties at Agua Caliente Casinos is a department-wide collaborative project. For 2025, I was tasked with the digital portion of our advertising efforts. I created all eblasts and digital ads, including social media. The themed Midnight of the Muse campaign won a bronze ADDY at the 2025 Coachella Valley ADDY Awards.
Earlier this year, I had the privilege of serving as the lead graphic designer for one of our high-profile luxury campaigns. While these campaigns are typically initiated by the Creative Manager, the transition to a new Creative Manager presented an opportunity for me to take the lead.
The $326,000 Porsche Giveaway was a comprehensive project that required designing over thirty pieces of collateral, including essential assets for the grand finale display such as oversized cut-out keys, a giant check, custom backdrops, and more. Additionally, I was responsible for producing dynamic video promotions for both outdoor and indoor screens, ensuring seamless integration across all platforms.
Digital marketing requires adaptability and technical expertise. Resizing ads to fit various platform specifications and creating different file types is crucial to maximize reach. Static ads, though simple, play a vital role when animated or video formats aren’t permitted. Each platform, from Instagram to Google, has unique requirements for formats and file types.
Often, we encounter challenges when working with client-provided assets that aren’t suitable for resizing and reformatting. This necessitates skill in extracting elements from low-quality files and rebuilding them to create high-quality ads. The goal is always to deliver visually compelling content that aligns with client standards.
For this campaign, I created both digital programmatic ads and social media ads from a rastered art file provided by the client.
As a graphic designer for Agua Caliente Resort Casinos, I was tasked with redesigning the logo and associated materials for the Cahuilla Ballroom, a prestigious 13,000-square-foot venue known for hosting A-list celebrities. I presented three design options, and the Palm Tree Pillar was ultimately chosen as the new logo.
In my first year, this logo design was recognized with a bronze Addy Award in the 2023 Addy Awards.
