Digital marketing requires adaptability and technical expertise. Resizing ads to fit various platform specifications and creating different file types is crucial to maximize reach. Static ads, though simple, play a vital role when animated or video formats aren’t permitted. Each platform, from Instagram to Google, has unique requirements for formats and file types.
Often, we encounter challenges when working with client-provided assets that aren’t suitable for resizing and reformatting. This necessitates skill in extracting elements from low-quality files and rebuilding them to create high-quality ads. The goal is always to deliver visually compelling content that aligns with client standards.
For this campaign, I created both digital programmatic ads and social media ads from a rastered art file provided by the client.
