For this project, all designers in our creative department were invited to submit concepts for a refreshed look for 360 eSports After Dark at Agua Caliente Casinos. Of the four designs submitted, mine was selected for its bold aesthetic inspired by first-person shooter games and nostalgic gaming elements—most notably, the heart meter from The Legend of Zelda series.
Working within brand parameters and the existing 360 eSports logo, I created a high-impact, gamer-focused design that was applied across a range of assets including casino floor screens, print posters, digital outdoor boards, website landing pages, menus, and on-site event materials. The project required both creativity and strategic execution to ensure the visual identity resonated with the gaming audience while remaining cohesive across multiple formats.
Software used: Adobe Photoshop, Illustrator, After Effects, and InDesign.
